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6 Trends in 2013 for Building Product Marketers, Part I
Use Actionable Data and Listen To Your Customer With 2013 approaching, it’s time to create marketing resolutions for the new year that make an impact. According to SilverPop, an email and digital...
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6 Trends in 2013 for Building Product Marketers, Part 2
Personalize Your Message and Create A Mobile-Friendly Experience Earlier this week, I discussed 2 of the 6 trends to look for in 2013 by SilverPop, and I’m here to discuss 2 more trends to consider in...
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6 Trends in 2013 for Building Product Marketers, Part 3
Join the Social Conversation In Part 1 and Part 2 of the series, I’ve discussed 4 trends that you will see in 2013 and what you should utilize to strengthen your business today. Marketing and design...
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6 Trends in 2013 for Building Product Marketers, Part 4
Empower Your Marketing Department Throughout the week I’ve discussed 6 Trends to look for in 2013 (read trends 1 and 2, trends 3 and 4, trend 5 here) and I’m here to discuss trend 6 – empowering your...
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Is Your Sales Promotion Failing? Or Are You Just Failing Your Sales Team?
Drive Sales Promotion Results by Marketing to Your Sales Team Here’s something you might not expect a veteran B2B marketer to say: The success of a B2B sales promotion does not hinge on the prizes, nor...
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